Simply Curated was founded by Sarah Hart in 2012. In the beginning, the brand was focused on curating specialty vintage pieces, but when Hart began making soy candles in an array of vintage barware, the concept took off and the business pivoted. In 2014, Hart moved her operation from Queens, New York, to Grand Rapids, Michigan, and the sustainable brand has grown steadily ever since. 

All Simply Curated candles are hand-poured in Grand Rapids, Michigan. They are made from one hundred percent soy wax, blended in small batches with fragrances and essential oils. Each candle is completely phthalate-free and will burn cleanly all the way down.